GoldDust
The GoldDust Podcast is a behind-the-scenes look at what it really takes to build a successful jewellery business today. Hosted by jewellery consultant and The Cut London founder Kate Baxter, each episode features candid conversations with independent designers, retailers and industry experts shaping the modern jewellery landscape.Together we explore the realities of building a jewellery brand in the current climate, from developing a recognisable design language, to pricing, production, wholesale, and marketing ideas - why do some jewellery brands fail when others succeed?Practical, real, open and honest, GoldDust offers an insider look at the creative and commercial sides...
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No E-Commerce, No Showroom: How to Build a Cult Jewellery Brand with Hattie Rickards
<p>Building a cult jewellery brand is difficult enough. Building one without e-commerce, without a showroom, and without a traditional retail model is something else entirely.</p><p>Hattie Rickards has done exactly that.</p><p>Over the past 15 years, Hattie has built a highly recognised luxury jewellery brand almost entirely through bespoke commissions, with more than 2,000 individual pieces created for private clients around the world. Rather than building the business around volume, wholesale or a conventional online shop, she has focused on developing a distinctive design signature, creating an exceptional one-to-one experience and building trust through reputation, word of...
Growing a Demi-Fine Jewellery Brand Without Paid Advertising with Laura Vann
<p>Building a successful demi-fine jewellery brand is one of the hardest challenges in the jewellery industry. Margins are tight, competition is fierce, and success depends on selling significant volume without losing the creativity and identity that made your brand special in the first place.</p><p>Laura Vann has done exactly that.</p><p>Over the past decade, Laura has built one of Britain's most successful independent demi-fine jewellery brands, with stockists including Fortnum & Mason, Liberty, Harvey Nichols and Selfridges. Rather than competing through ever-increasing advertising budgets, she has grown her business by thinking differently: creating jewellery that's difficult...
From Viral TikToks to a Thriving Jewellery Business: with Susannah King
<p>Susannah King has built one of the UK's most recognisable independent jewellery brands by doing almost everything differently. Without a traditional marketing plan, she grew a global audience through TikTok by sharing her creative process, personality and the realities of running a jewellery business.</p><p>In this conversation, we explore the unexpected path behind her success, from an unconventional childhood and making silver spoons at university to building a brand known for its bold, colourful and highly personal designs that defy the expected norms of traditional fine jewellery, whilst remaining wildly desirable. Susannah shares how viral content transformed...
From Shared Bench to Prime Retail in London - why Commerciality is Key to Growth with Rachel Boston
<p>Rachel Boston has become one of the most sought-after engagement ring designers in London by striking a balance that many jewellers aim for but few achieve: work that feels timeless and familiar, yet still distinctive and recognisably her own.</p><p>In this conversation, we explore how Rachel grew her business organically (with no investment!) over more than a decade, evolving from early designer-maker beginnings and trade shows to a refined East London showroom with a strong waiting list for bespoke commissions.</p><p>We discuss the turning points that shaped her brand, including the decision to focus on...
The Fine Jewellery Pioneer Who Built a Career on Imperfection: with Polly Wales
<p>In this episode of the GoldDust Podcast, I’m joined by Polly Wales, a true pioneer in contemporary fine jewellery who built her career by challenging many of the traditional rules of the craft.</p><p>Known for her cast-in-place gemstone technique, Polly creates pieces that are intentionally organic, unpredictable, and completely unique. We talk about how this unconventional approach first developed, why she never felt entirely at home within the traditional fine jewellery world, and how embracing imperfection became the foundation of her work.</p><p>We also discuss the pivotal moment when Polly took the huge step of...
The Realities of Building a Founder-led Jewellery Brand, with Hannah Martin
<p>What really happens when you're the name behind the brand?</p><p>Jewellery designer Hannah Martin joins the GoldDust Podcast to discuss the realities of building a career in fine jewellery with her bold, sexy, sculptural designs.</p><p>We talk about how she grew her one-woman brand from Central St Martin's graduate to a 3 story East London showroom over the last 20 years. From the pressures of being the name behind the brand, trying stuff that doesn't work, and designing jewellery that isn't for everyone, to the decisions she made that changed everything.</p><p>Hannah also shares insights...
