The B2B CMO Podcast with Jon Miller and Sydney Sloan
Welcome to The B2B CMO Podcast, a show for marketing executives who are redefining what it means to be a strategic leader. Join Jon Miller and Sydney Sloan every week as they talk with the very best Chief Marketing Officers who are navigating the modern marketing playbook and positioning themselves as strategic leaders. Each episode, we unpack what it really takes to lead through complexity, earn trust at the strategy table, and shape the future of growth. We’re building the community, research, and frameworks CMOs need to reclaim their strategic role and drive sustainable growth. For more marketing le...
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The Business Hat Every CMO Needs in the Boardroom with Jessica Shapiro, CMO at LiveRamp
<p>Jessica Shapiro is the Chief Marketing Officer of LiveRamp, where she has led the company into the data collaboration category since joining in 2022. Before LiveRamp, she ran marketing at SAP Concur, held marketing leadership roles at Icertis, launched Starbucks VIA at Starbucks, and spent eight years at Microsoft.</p><p><br></p><p>In this episode, Jessica joins Sydney Sloan and Jon Miller to share how she earned the right to reposition the LiveRamp brand by fixing the demand waterfall first and cutting cost per opportunity in half. She explains what it takes for a new category to stick...
Building a Movement Instead of Chasing Demand with Katrina Wong, CMO at New Relic
<p>Katrina Wong is the Chief Marketing Officer of New Relic, the intelligent observability platform, where she has led brand, demand, and communications. Before taking on the CMO role, she started her career as a consultant at PwC. She later on became Divisional CMO and VP of Marketing at Twilio Segment and held marketing and go-to-market leadership roles at Hired, Zuora, Salesforce, and SAP. </p><p><br></p><p>In this episode, Katrina joins Sydney Sloan and Jon Miller to share how New Relic repositioned its category as intelligent observability and turned that into an AI story told chapter by c...
Snowflake’s CMO Reinvents Her Playbook Every Year. Here’s How.
<p>Denise Persson is the Chief Marketing Officer of Snowflake, the AI Data Cloud company. With over 10 years in the role, one of the longest CMO tenures in enterprise tech, she has helped take Snowflake from roughly $1 million in revenue to more than $4 billion. She now leads a marketing team of about 700 people responsible for 40 to 50% of the company's growth, and this year marks her 30th in tech marketing.</p><p><br></p><p>Denise shares why a new CMO's first team is the leadership team, not the marketing org, and why she throws out her own playbook every year...
Leading the Market Through AI Disruption with Demandbase CMO Rachel Truair
<p>Rachel Truair is the Chief Marketing Officer of Demandbase, the pipeline engine for AI go-to-market trusted by some of the world's leading B2B enterprise brands. Rachel joined Demandbase in January 2026 after more than two decades in B2B marketing leadership, including CMO roles at Simpro Group and Cart.com and senior roles at Adobe, Confluent, Oracle, and 3M.</p><p><br></p><p>In this episode, Rachel chats with Sydney Sloan to look at AI disruption from the customer's side of the table. She shares what Labs by Demandbase is seeing in ChatGPT-referred traffic to B2B websites...
Turning Customer Pain Into Strategic Marketing with Cindy Zhou, CMO at Imprivata
<p>Cindy Zhou is the Chief Marketing Officer of Imprivata, the simple and secure access management platform used by roughly 90% of U.S. hospitals. Before Imprivata, Cindy built her CMO track record at KnowBe4, LogRhythm, and in senior marketing roles at IBM and Verizon, making this her fourth cybersecurity company as a marketing leader.</p><p><br></p><p>Cindy chats with Jon Miller and Sydney Sloan about her new role to unpack how she built her 30-60-100-day plan, why she believes CMOs need to operate as business executives first, and why she has already told her team...
Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X
<p>Most CMOs are trying to solve an operating model problem with a job posting. Dom Colasante is the founder of 2X, and he has spent the better part of a decade helping B2B companies run marketing, sales, and customer success as one system. Following 2X's acquisition of KnownWell, he is betting the company on what he calls the human agentic go-to-market model. This model involves expert teams and AI agents fused so tightly you cannot tell which is which.</p><p><br></p><p>In this rapid-fire conversation, Dom joins Sydney Sloan to explain why asking the same...
Rebuilding Marketing Automation for the AI Era with Jon Miller, Founder of Marketo and Phave
<p>Jon Miller is the co-founder of Marketo, where he helped invent the marketing automation category and take the company public. He later co-founded Engagio, which was acquired by Demandbase, where he served as CMO. He's now the founder and CEO of Phave, an AI-native marketing automation platform built to replace the very category he created.</p><p><br></p><p>In this partner episode, Sydney talks to Jon about what's actually broken in the marketing automation playbook he wrote fifteen years ago. They look at why B2B buying committees now make most of their decision before a seller...
Build Marketing Around Proof, Not Pitches with Lena Waters
<p>Lena Waters is a marketing executive and advisor who specializes in the inflection point where product-led growth meets enterprise scale. She has built and led global marketing teams across growth, demand, and brand at companies including Grammarly, DocuSign, Responses, and Lookout, and most recently served as CMO at Notion. Across those roles, she's operated both enterprise and product-led growth motions and developed a point of view on how the two can reinforce each other rather than compete.</p><p><br></p><p>Lena joins Jon Miller and Sydney Sloan to share her controversial take: stop trying to persuade your...
Inside G2's 2026 Buyer Behavior Report with Alexandra London, CMO of G2
<p>Alexandra London is the Chief Marketing Officer at G2, the world's largest and most trusted data source in B2B software, serving more than 200 million annual software buyers. She joined G2 to lead marketing into the AI era, building growth engines designed for acceleration, accountability, and long-term value creation. </p><p><br></p><p>Alexandra joins Sydney Sloan to unpack the findings of G2's 2026 Buyer Behavior Report: The Evaluation Maze: how 82% of buyers have sourced a software recommendation from an AI chatbot, what separates getting cited from winning the answer, and why 49% of buyers had a CFO veto a...
Define the Message and the Roadmap Follows with Jamie Domenici, CMO of Klaviyo
<p>Jamie Domenici is the Chief Marketing Officer at Klaviyo, the autonomous B2C CRM. Since joining in 2023, Jamie has guided the company through its IPO and championed Klaviyo's repositioning from ESP to the CRM built specifically for B2C brands, earning recognition as a category leader in Adweek's AI Power 50. She previously served as CMO at GoTo, leading the company's rebrand from LogMeIn, and spent a decade at Salesforce in marketing and customer success leadership.</p><p>Jamie joins co-hosts Jon Miller and Sydney Sloan to talk about what B2B marketers can learn from B2C's obsession with...
