GRC PR 360
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast...
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The Power of Specialization in PR with Sidecar PR's Sarah Cullen
<p>Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI.</p><br><p>Key Takeaways:</p><p>- The importance of specialization in PR<...
Strengthening Your Reputation Through Executive Visibility Campaigns with Julie Lilliston
<p>Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.</p><br><p>Key Takeaways:</p><p>- How Julie helped save the Treasury Department $450 million</p><p>- The power of thought leadership campaigns</p><p>- The current state of...
Rich Boerner Pt. 2: The Fall of 97.1 KLSX and Writing 'The Not-So Only Child'
<p><br></p><p>Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students...
Empowering Middle Schoolers Through Podcasting (and Eating Oprah's Soup) with Rich Boerner
<p>Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices...
Creating Fresh and Compelling Manufacturing Narratives with Lauren Kwedar Cockerell
<p>Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host.</p><br><p>Key...
The Art of Making a Story 'Pitchable' with Dorie Klissas
<p>Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare. </p><br><p>Key Takeaways:</p><p>- Crafting pitchable stories</p><p>- Crisis communication strategies in healthcare</p><p>- Turning press officers into reporters</p><br><p>...
Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor
<p>Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. </p><br><p>Key Takeaways:</p><p>- How original research builds credibility</p><p>- Why d...
The Virtuous Cycle of Media Relations with David Barkoe
<p>David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.</p><br><p>Key Takeaways:</p><p>- How David worked with clients in God, sports, drugs, and education simultaneously</p><p>- The Virtuous Cycle of...
How Data-Driven Press Releases Can Lead to Top-Tier Placements with Vince Galloro
<p>Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.</p><br><p>Episode Timeline:</p><p>1:40Vince's Transition from journalism to healthcare PR</p><p>4:00Vince's favorite stories that he's covered</p><p>6:15How journalism skills benefit PR strategies</p><p>8:25Overview of Sunrise Health Communications</p><...
Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis
<p>Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. </p><br><p>Key Takeaways:</p><p>- Building B2B credibility</p><p>- The Trust Engine Framework </p><p...
