BOR or Bust
BOR or Bust is a podcast for insurance producers who are done settling for second place.Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real.Because BOR is not just a way to win new business.It’s a mindset.It means going all in.It means betting on yourself.It means believing you’re worth it.And refusing to accept second place as an accept...
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The BOR Blueprint: From Cold Call to Close
<p>Fix your deliverable, and everything in the sales process will fall into place.</p><p></p><p>In this episode, Nick and Daryl break down the complete BOR Blueprint from cold call to close.</p><p></p><p>You'll learn:</p><p></p>How to structure the first outreachWhat should happen during the 15-minute qualifying callHow to build and present a custom premium negotiation strategyWhy most prospects don't actually know how to get the best dealHow to position the BOR as a tool for the clientHow to move prospects through a process that creates commitment<p></p><p>The...
We Just Want a Better Price is the Best Thing You Can Hear
<p>Most brokers panic when a prospect says:</p><p><br />“We just want a better price.”</p><p></p><p>In this episode, Daryl Henry and Nick Aube explain why that sentence is actually one of the strongest buying signals in commercial insurance sales.</p><p></p><p>The conversation explores:</p><p></p>What prospects REALLY mean when they talk about priceWhy buyers feel boxed into bad insurance situationsHow lack of strategy creates uncertainty in the marketplaceWhy BOR strategy empowers the customer — not just the brokerThe ethical problems with constant quoting and market blockingHow producers accidentally destroy their own co...
Solve the Premium Problem: Why Most Insurance Brokers Finish in Second Place
<p>Most insurance brokers are accidentally training themselves to finish in second place.</p><p></p><p>In Episode 2 of the BOR or Bust Podcast, Daryl Henry and Nick Aube unpack why traditional insurance sales advice often fails — especially when producers avoid talking about premium.</p><p></p><p>Nick shares the story of how years of coverage analysis meetings led to dead-end deals, awkward follow-ups, and prospects saying, “I think we’re in a good spot with our current broker.”</p><p></p><p>The breakthrough came when he realized clients weren’t actually asking for quotes. They were trying to...
The Fastest Way to Grow Your Insurance Book | BOR or Bust
<p>Most insurance producers are trained the same way…<br /><br />Quote.<br />Hope.<br />Come in second.<br />Repeat.<br /><br />And then the industry wonders why 75% of producers wash out.<br /><br />In the first episode of BOR or Bust, Daryl Henry and Nick Aube break down:<br /><br />✅ Why “quote and pray” destroys producer confidence<br />✅ How Nick built a $4.8M pipeline… and watched it collapse<br />✅ How Daryl went 1-for-43 and nearly washed out<br />✅ The 4 producer quadrants<br />✅ Why Broker of Record strategy changes everything<br />✅ How to grow your book faster without sacrificing your family<br /><br />If...
