App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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How a Solo Founder Built a $30K/Month App with 5.2M Installs
<p>In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.</p><p>John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.</p><p>He’ll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.</p><p>You...
Watch This Before Building Your App (Build a Profitable MVP)
<p>If you’re building your first app — watch this before you write another line of code.</p><p>In this video, Steve P. Young reveals:</p><p>✅ The #1 mistake app founders make when building their first app</p><p>✅ The simplest MVP formula that actually drives revenue — not downloads</p><p>✅ Why distribution matters more than features</p><p>✅ How to build your Minimum Viable Revenue (MVR), not just an MVP</p><p>✅ Real-world examples of indie apps making $3K–$200K/month doing one thing really well</p><p>Whether you're a developer or entrepreneur, this is your roadmap to launching an ap...
App Growth Secrets for 2026 “They” Don’t Want You to Know
<p>Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.</p><p>In this session, Steve P. Young, Founder of App Masters, shares what’s working right now across hundreds of apps — including:</p><p>✅ 2026’s best-performing ad channels (Meta, TikTok, CTV & more)</p><p>✅ How to combine ASO + paid for explosive growth</p><p>✅ AI tools and automation that are changing mobile marketing</p><p>✅ The new rules for creative testing and user retention</p><p>Whether you’re an indie developer or running a lar...
The Businesses I Started Before App Masters
<p>Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere. 😅</p><p>In this video, I’m pulling back the curtain and sharing all the failed businesses, side projects, and lessons that paved the way for App Masters. If you’re struggling with your app, startup, or any business, this is for you.</p><p> You’ll see how:</p><p>✅ Every “failure” teaches you the next step.</p><p>✅ How I went from $0 side hustles to running a 30+ person global team.</p><p>✅ Why distribution (not features) was the ultimate game chang...
How LingQ Scaled to Millions with Zero Ad Spend
<p>In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.</p><p>A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.</p><p>Mark will share how a small, mission-driven team grew LingQ into one...
How Building a Community Took Me from Side Hustles to 7 Figures
<p>How do you go from endless side projects to building a 7-figure business you love?</p><p>The answer isn’t a marketing hack, or even an app idea — it’s community.</p><p>In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.</p><p>You’ll discover how joining the right community changed everything — and how starting his own mastermind (that later became the App Founders Community) became the foundation for long-term su...
How Newsjacking Exploded App Downloads
<p>What if one tiny visual tweak could send your app viral? 👀</p><p>In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.</p><p>💡 You’ll learn:</p><p>✅ How to use newsjacking to ride trending moments</p><p>✅ Why timing and humor drive engagement in niche communities</p><p>✅ How a single push notification led to massive UGC and downloads</p><p>✅ The power of creative risk-taking i...
Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy)
<p>Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.</p><p>In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.</p><p>You’ll discover:</p><p>✅ The psychology behind high-converting Web2App funnels</p><p>✅ How Headway turns quiz-takers into subscribers</p><p>✅ The “winback” email sequence that drives extra revenue</p><p>✅ Smart upsells & pricing tricks that boost LTV</p><p>✅ Why...
Live App Store Optimization (ASO) Audit & Optimization
<p>In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.</p><p>He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:</p><p>🔥 Piko AI: Mood Tracker Journal</p><p>🔥 ZipSign </p><p>🔥 Bodpic: AI Body Visualizer</p><p>You will discover:</p><p>✅ How to find high-impact keywords using ASOMobile’s ASO tools</p><p>✅ Real examples of title, subtitle, and keywo...
If You’re Running Paid App Ads, You NEED to Watch This
<p>If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.</p><p>AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. </p><p>In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:</p><p>🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.</p><p>📊 Unified J...
