App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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How to Save 90% of Your Ad Budget with AI UGC
<p>Start testing with MaxFusion AI: </p><p>https://maxfusion.ai/?via=appmasters</p><p>What if you could create hundreds of video ads, test viral hooks, and scale your app downloads without spending thousands on influencers or traditional UGC creators?</p><p>In this episode, we're joined by Stav Zilbershtein, Co-Founder & CEO of MaxFusion AI, to uncover how Sean Parker's Cantina Labs uses AI-powered UGC to scale its video marketing and drive millions of app downloads a month.</p><p>We'll dive into the strategies behind Cantina Labs' reported 600M TikTok views in 90 days, the video hooks and creative...
The Influencer Marketing Math That Made Cal AI Profitable
<p>How much should you actually pay an influencer?</p><p>And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral?</p><p>Jake from Cal AI breaks down the numbers behind their influencer marketing strategy, from negotiating cross-platform deals and setting base rates to structuring view-based bonuses and knowing when to stop paying for additional views.</p><p>We also dive into why you shouldn't blindly copy a $X CPM benchmark. Instead, Jake explains how to use RPM (revenue per thousand views) to determine what you can actually afford to pay.</p><...
How a Full-Time Teacher Built a Nearly $1M App Business
<p>What if you could build a nearly $1 MILLION app business while working a full-time job?</p><p>In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a nearly $1M app business with his Golf GPS app, Shot Pattern, all while balancing teaching, coaching, and app development.</p><p>We'll dive into the growth strategies behind his success, including ugly ads that drive results, paywall experiments that improve conversions, and the lessons he's learned building and monetizing mobile apps.</p><p>From testing different ad creatives to optimizing subscription paywalls...
Before You Spend $1 on Meta Ads, Watch This
<p>Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. </p><p>Meta Ads can help you scale your app, but if your funnel isn't converting, your tracking is broken, or your lifetime value (LTV) is too low, you could burn through your budget without getting results.</p><p>In this video, Steve P. Young shares the 7 things you need to check before launching Meta Ads, including the conversion benchmarks, tracking setup, and ad creative strategy he uses with app founders.</p><p>Whether you're running Meta Ads...
The Secrets to Web2App Growth (And the Risks Nobody Talks About)
<p>Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?</p><p>In this episode, Igor Lyubimov, Founder & CEO of web2wave, joins us to break down the realities of web2app funnels, from building high-converting paywalls to managing payments, compliance, chargebacks, and cancellation flows.</p><p>We’ll explore where web-to-app is heading, the biggest mistakes app businesses need to avoid, and how tools like ad spying and domain analysis can help you understand what's working in the market.</p><p>If yo...
How Cal AI Scaled Influencer Marketing Without Killing Views
<p>How do you scale influencer marketing without turning every creator video into an expensive infomercial?</p><p>Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get influencer campaigns wrong, and how they found the sweet spot between creative freedom, product integration, views, and conversions.</p><p>Instead of forcing creators into a brand-approved format, Cal AI let influencers create the content their audience already loved, then tested exactly how and when the app should be integrated.</p><p>We also get into the testing mindset behind it all: taking big bets, finding...
How Reframe Scaled to $10M+ ARR
<p>How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?</p><p>In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful subscription apps in the habit-change space.</p><p>We dive into retention, subscription strategy, product improvements, user behavior, data-driven decisions, and organic growth strategies that helped Reframe scale from an MVP to millions of downloads.</p><p>He’ll also share the lessons, experiments, and strategies that helped Reframe build a product people stick with and a subscription app business that scales.</p><p>...
This Breathing App Sold to Peloton for $2M
<p>Get 50% off ScreenDesign:</p><p>https://screensdesign.com/?ref=appmasters</p><p>What if staying niche is actually the path to a $2M+ acquisition?</p><p>In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was acquired by Peloton for $2.2 million, and why app founders shouldn’t be afraid to start small and focused.</p><p>We’ll look at how Breathwrk built its product around a specific use case, ranked for keywords like “breath work” and “breathing exercises,” and used engaging onboarding, animations, personalization, and a paywall to turn users into customers.</p><p>Steve also...
AI and Growth in Regulated Markets
<p>What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?</p><p>We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. </p><p>He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintech and his current experience in healthcare.</p><p>They'll get practical about campaign strategy, privacy-conscious measurement, segmentation, and retention. They'll also explore why the outcome that matters in healthcare...
How to Increase Organic Downloads Without Changing Keywords
<p>Check out AppScreens:</p><p>https://appscreens.com/?via=am</p><p>Can you increase organic app downloads without changing your ASO keywords? </p><p>Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots.</p><p>Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion.</p><p>In this video, Steve shares real examples of screenshot A/B...
