App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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The Highest Performing Paywalls for Apps
<p>Link to the Notion doc:</p><p>https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 </p><p>The subscription app landscape is evolving faster than ever.</p><p>In this episode, Nick Godwin, Product & Customer Growth at Superwall, shares what the highest-performing subscription apps are doing differently in 2026. </p><p>From winning paywalls and onboarding flows to AI agents, experimentation, and monetization, you'll learn the strategies helping apps grow faster and generate more subscription revenue.</p><p>He’ll also share how AI is changing the way apps are built, personalized, and optimized, why ex...
We’ve Tested 100s of Paywalls. Here’s What Actually Converts.
<p>Get the Presentation Deck:</p><p>https://appmasters.com/paywall-presentation/</p><p>What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue.</p><p>From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. </p><p>You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one te...
Indie Developer Live: Ask Me Anything About Your App
<p>We’ve got another round of our popular Ask Me Anything session with Steve P. Young!</p><p>Steve answers your questions on ASO, ASA, Meta Ads, monetization, growth, and scaling your app business.</p><p>Whether you’re launching your first app, trying to increase revenue, or looking for better acquisition strategies, this is your chance to get answers directly from Steve.</p><p>Feel free to bring forward any other personal or entrepreneurial questions you’ve been pondering - no topic is off-limits! 🚀</p><p>Let’s make this both informative and enjoyable!</p><p>You’ll Learn:</p><p>...
RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More
<p>Join the App Founders Community:</p><p>https://appfounders.com</p><p>If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?</p><p>In this step-by-step RevenueCat tutorial, I walk through the features, dashboards, and reports that have helped us grow subscription apps generating over $37,000 in monthly recurring revenue (MRR).</p><p>Most developers only use RevenueCat to process subscriptions. But it's much more than that. From trial conversion analytics and customer lifetime value (LTV) to paywall experiments, segmentation, funnels, and subscription insights, RevenueCat can help you make sm...
$140K MRR Niche Dating App in Just 6 Months
<p>What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?</p><p>In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exclusively for sporty people. Despite being available only in France, BPM has achieved impressive growth through a relentless focus on product design, onboarding, paid acquisition, and long-term retention.</p><p>Gabriel will share how his team validated the idea, built a product users love, optimized onboarding and paywalls, and scaled primarily through Meta Ads. </p><p>We'll also dive into...
App Ideas That People Are Already Searching For (Steal This Strategy)
<p>Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/</p><p>Most app developers fail before they even write their first line of code.</p><p>Why?</p><p>Because they start with an idea instead of validating the market.</p><p>In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts.</p><p>You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue...
How She Built Two AI Apps to $300K MRR
<p>Join the Exclusive Distribution First Workshop - Find. Rank. Scale. </p><p>Get Tickets: https://luma.com/qcmhcnf3</p><p>How do you build AI apps that go viral without spending a dollar on ads?</p><p>In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding. </p><p>Her latest app, currently in stealth, generates 300–400 million monthly social media views.</p><p>We'll dive into the strategies behind building successf...
This Speaker Cleaner App Makes $400K / Month
<p>Be a part of the $1K MRR Challenge inside the App Founders Community:</p><p>https://appfounders.co/</p><p>Can a simple speaker cleaning app really make over $400,000 per month?</p><p>In this video, we break down Clear Wave, a Water Eject Speaker Cleaner App that generates an estimated $350K–$400K+ in monthly revenue through App Store Optimization (ASO), keyword targeting, and a simple app monetization strategy.</p><p>You'll discover how niche apps can become highly profitable businesses, why distribution matters more than ever in the AI era, and how a single keyword can drive meaningful re...
Why App Store Screenshots Matter for ASO
<p>Your App Store screenshots can make or break your conversion rate.</p><p>In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.</p><p>She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools.</p><p>We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App...
How to Create App Store Screenshots That Get More Downloads
<p>Try: https://appscreens.com/</p><p>Want to increase your App Store downloads by 30% without changing your keywords or running more ads?</p><p>In this video, Steve P. Young breaks down the exact App Store screenshot strategy that helped one app increase downloads by 30% through a simple screenshot A/B test.</p><p>You'll learn why screenshot designs are often more important than App Store Optimization (ASO) keywords for converting App Store visitors into downloads.</p><p>Steve also shares real examples from successful apps, explains what users actually respond to, and walks through how to create and...
