App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Live App Store Optimization (ASO) Audit & Optimization
<p>In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.</p><p>He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:</p><p>🔥 Piko AI: Mood Tracker Journal</p><p>🔥 ZipSign </p><p>🔥 Bodpic: AI Body Visualizer</p><p>You will discover:</p><p>✅ How to find high-impact keywords using ASOMobile’s ASO tools</p><p>✅ Real examples of title, subtitle, and keywo...
If You’re Running Paid App Ads, You NEED to Watch This
<p>If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.</p><p>AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. </p><p>In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:</p><p>🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.</p><p>📊 Unified J...
App Growth Roadmap: Which Marketing Channels Work at Each Stage
<p>In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.</p><p>Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.</p><p>Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire...
5 Proven Frameworks to Create Viral Ads with AI
<p>AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.</p><p>In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:</p><p>💡 You’ll learn:</p><p>✅ The Fame Frame strategy: use recognizable people or brands to build instant trust</p><p>✅ How to turn your product into a story or skit people want to share</p><p>✅ Why metaphors outperform plain messaging</p><p>✅ How to use AI tools (like Sora & InVideo) the ri...
New Monetization Model That Turns Churned Users into Revenue
<p>In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.</p><p>Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.</p><p>He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.</p><p>You will discover:</p><p>✅ How developers can turn churned users into paying subscribers</p><p>✅ The psychology of user rete...
Grow Your App Revenue with This Proven Subscription Framework
<p>The secret sauce behind profitable consumer subscriptions?</p><p>Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄</p><p>In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to:</p><p>✅ Craft a unique & enduring core value promise</p><p>✅ Align product, marketing & monetization teams</p><p>✅ Drive LTV up & CAC down with a loop that compounds</p><p>✅ And… when to keep it simple vs. go full Duolingo</p><p>Whether you're building a $10M indie app or aiming for $10B scale, t...
The Most Important Element of App Store Optimization (ASO Keyword Research)
<p>ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.</p><p>In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:</p><p>👉 Finding the right, low-competition, high-intent keywords.</p><p>Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands igno...
How Localization Scaled This App to 6-Figures (By Not Focusing on the US Market)
<p>Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?</p><p>In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.</p><p>NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and buil...
This Simple App Makes $300K a Month (And You Can Do It Too)
<p>A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱</p><p>In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.</p><p><br></p><p>You’ll learn:</p><p>✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)</p><p>✅ How AppFigures & Sensor Tower reveal hidden keyword gold</p><p>✅ Why AI & simplicity are the perfect combo for profitable apps in 2026</p><p>✅ The secret metric that actually matters more than your features</p><p><...
App Marketing Trends for 2026
<p>We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!</p><p>In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.</p><p>This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!</p><p>Learn More:</p><p>Join the App Founder’s Community:</p><p>https://appfounders.co/</p><p>You can also watch this video here: https://www.youtube.com/live/ruhh71nqzeY</p...
