Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
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The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail
<p>On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) have put together a very unofficial list of the top eight retailers they're watching, based on strategies, launches, and collaborations we’re genuinely thankful for — the moves that made us smile, surprised us, or gave us hope for where retail is heading. In this episode, Committee members Suzy Davidkhanian and Emmy Liederman will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, w...
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
<p>On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve. Listen everywhere you find podcasts and watch on YouTube and Spotify.</p> <p> </p> <p >To learn more about our research and get access to PRO+ go to E...
Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers
<p>On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on for next year. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and Vice President and General Manager of DG Media Network, Austin Leonard. Listen everywhere, and watch on YouTube and Spotify.</p> <p> </p> <p >To learn more about our research and get access to PRO+ go to EMARKETER.com</p> <p > </p> <p >Follow us on Instagram at: https://www.instagram.com/emarketer/</p> <p >For sponsorship opportunities contact us: adv...
CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition
<p>On today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.</p> <p> </p> <p >To learn more about our research and get access to PRO+ go to EMARKETER.com</p> <p > </p> <p >Follow us on Instagram at: https://www.instagram.com/emarketer/</p> <p...
The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers
<p>On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about how AI is actually affecting the broader job market. Is Amazon’s new “Help Me Decide” feature a significant stepping stone toward agentic AI? And could Amazon’s AI smart glasses for delivery workers be a Trojan horse for broader smart-glasses adoption? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.</p> <p> </p> <p >To learn more about our research and get access...
CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
<p>On today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV. Listen everywhere you find podcasts and watch on YouTube and Spotify.</p> <p> </p> <p >To learn more about our research and get access to PRO+ go to EMARKETER.com</p> <p > </p> <p >Follow us on Instagram at: https://www.instagram.com/emarketer/</p> <p >For sponsorship oppor...
Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail
<p>On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can be generated, whether authenticity becomes the new premium. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.</p> <p> </p> <p >To learn more about our research and get access to PRO+, go to EMARKETER.com</p> <p > </p> <p >Follow us on Instagram at: https://www.instagram.com/emarketer/</p> <p > </p> <p >For sponsorship opportunities, contact us: advertising@emarketer.com</p> <...
The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers
<p >On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social media? What’s the biggest takeaway regarding Meta using AI chatbot conversations to target ads? And do Meta's new smart glasses really have a future? Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, and Senior Analyst Minda Smiley. Listen everywhere, and watch on YouTube and Spotify.</p> <p > </p> <p >To learn more about our research and get access to PRO+, go to EMARKETER.com</p> <p > </p> <p >Follow us on Ins...
The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers
<p>On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is OpenAI’s new browser, Atlas? What’s the main takeaway from the remedies hearings about Google’s ad tech business? And what’s the significance of Google’s first $100 billion quarter? Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.</p> <p> </p> <p >To learn more about our research and get access to PRO+ go to EM...
MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show
<p>In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we looking at the rise of a financial services super-app that competes with banks—or a NerdWallet-style affiliate play that sells Gen Z customers to other financial service providers? Join the discussion with host and Head of Business Development Rob Rubin, and Principal Analysts Tiffani Montez and Max Willens.</p> <p> </p> <p>Article mentioned in this episode:<br> https://content-na1.emarketer.com/youtube-mrbeast-influencer-financial-services-gen-z?jid=248420&sid=10364665</p> <p> </p> <p >To learn more abo...
