Well Founded Club
For driven cash based business owners who know they are meant for more. Whether you run a brick and mortar practice. An online business. Or both working together. This is where you find the pathway to more money in your account and more hours in your day. At PelviBiz we have built seven figure businesses in brick and mortar and online. We have been through the long hours. The growing pains. And the exit. Every week we share what actually works. Marketing. Sales. Systems. Offers. Hiring. Mindset. Plus honest conversations with business owners who have been exactly where you are. ...
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What I Got Wrong Hiring My First Three Clinicians
<p>Every practice owner tells the same story about their first hire. It went badly and they blamed the person.</p><p>It almost never was the person.</p><p>In this episode Kelly opens up the three hires that taught her the most and what she would do differently at each one. The first one she hired too late and out of desperation. By the time she posted the job she was drowning so she took the first warm body who could pass a background check and told herself she would train the rest later. There was no later...
When to Stop Treating Full Time and Start Running the Business
<p>Most practice owners wait too long to make this call. They wait until they are exhausted. Then the decision gets made for them.</p><p>There is a point where your time in the treatment room starts costing you more than it earns. Not clinically. Financially. Every hour on the schedule is an hour you are not spending on the systems that let the practice run without you. Most owners never notice the crossover because it happens quietly.</p><p>In this episode Kelly breaks down how to know when you have hit it. She walks through the actual...
How to Scale Your Practice Without Breaking the Bank
<p>Scaling gets sold to you as a spending problem. Bigger space. More staff. A build out. Software you do not need yet.</p><p>Most of the practices that stall did not stall from lack of investment. They stalled because they bought capacity before they had demand.</p><p>In this episode Kelly breaks down what scaling actually means when you are a solo provider or a two person practice and how to add revenue without adding fixed cost. She starts with the number almost nobody tracks. What you keep per hour after everything. Once you see that number...
Starting a Private Practice? Do This in Your First 90 Days
<p>Most people spend their first ninety days building things nobody asked for. A logo. A website with seven pages. A brand color palette. An LLC filed in the wrong state.</p><p>Meanwhile they have zero patients and no idea where the first one is coming from.</p><p>In this episode Kelly walks through what the first ninety days should actually look like when you open a practice. She splits it into three thirty day blocks and gives you the short list of what matters in each one. Everything else waits.</p><p>The first thirty days is...
The script I use to get patients to pay in full
<p>Most providers never ask for the full payment. They offer a package. Then they immediately offer a payment plan in the same breath. Then they wonder why almost everybody picks the plan.</p><p>You gave her the exit before she ever had to consider the door.</p><p>In this episode Kelly walks through the exact language she uses at the end of a plan of care conversation to move patients into paying in full. Not a high pressure pitch. Not a discount you resent later. A clear framing that lets someone choose the option that actually serves...
How a Discovery Call Actually Turns Into a Paying Client
<p>Most providers think they are losing people on price. They are not. They are losing them in the first ninety seconds of the call.</p><p>The discovery call is the single highest leverage fifteen minutes in your entire business. It is also the part almost nobody trains for. You went to school to treat. Nobody sat you down and taught you how to hold a conversation where somebody decides whether to trust you with their body and their money at the same time.</p><p>In this episode Kelly breaks down what is actually happening on a discovery...
Google Ads vs Meta Ads | Healthcare Practice Reality Check
<p>Every provider asks the same question when they start running ads. Should I use Meta or Google. The honest answer is they do completely different jobs. In this episode I break down how Meta and Google ads work differently for a cash based pelvic health business, when each one makes sense, and why picking the wrong one first can waste your budget and your time.</p><p>You will learn what each platform is actually good at, how buyer intent differs between the two, and how to decide which one fits your practice right now based on where you...
Design Your Perfect Day While Building Your Business
<p>Most business owners build their business first and try to squeeze their life around it later. That is backwards. In this episode I walk through how to design the actual day you want to live and then build your business to support that day instead of letting the business dictate everything. This applies directly to pelvic health providers who went into private practice for freedom and ended up more boxed in than when they worked for someone else.</p><p>You will learn how to get honest about what your ideal day actually looks like. You will learn how...
Online vs Brick and Mortar Pelvic Health Business. The Truth No One Tells You
<p>Everyone assumes online business is the easy path and brick and mortar is the hard one. It is not that simple. In this episode I break down what actually changes when a pelvic health provider builds an online business compared to running a physical practice. The overhead is different. The client relationship is different. The way you get paid is different. Neither model is easier. They just require different skill sets and different tolerance for risk.</p><p>If you are trying to decide which direction fits your life and your goals this episode will help you think it...
PT Burnout: The Real Reason Has Nothing to Do With Your Patients
<p>Every burnout conversation in physical therapy eventually lands on the same place — caseload size, compassion fatigue, the emotional weight of caring for people in pain. And those things are real. But they're not the root.</p><p>The providers burning out fastest aren't burning out because of their patients. They're burning out because of the system wrapped around the patient relationship. The 15-minute visits that can't actually fix anything. The documentation that runs two hours past the last appointment. The reimbursement rates that haven't kept pace with the cost of staying in practice. The autonomy that got quietly handed ov...
