My Digital Farmer Podcast
CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media...
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381 The Nostalgia Effect: Why Memories Make Customers Buy
<p >Sometimes customers aren't just buying the product in front of them. They're buying access to a memory.</p> <p >I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me.</p> <p >In this episode, we're digging into the psychology behind this surprisingly powerful buying trigger and why farm products are uniquely positioned to tap into it. We'll explore how taste, smell, sight, touch, and sound can bring old memories rushing back—and how you can use those sensory conn...
380 Can You Actually CREATE More Demand for Your Farm Products?
Can You Actually CREATE More Demand for Your Farm Products? <p>Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE?</p> <p>This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have enough demand to support it. But that raises an important question:</p> <p>What if you check the demand…and there simply isn't enough yet?</p> <p>Are you stuck with the dema...
379 Got Demand? The 6 Questions to Ask Before You Grow More Farm Products
What happens when you're really good at growing something… but you don't have enough people to buy it? <p>I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn't have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two very different things.</p> <p>In this episode of My Digital Farmer, we're exploring an important piece of the revenue equation that farmers don't always spend enough time thinking about: demand.</p> <p>Be...
378 Who Should NOT Buy Your Farm Product? (A Worthy Thought Exercise)
<p >We spend a lot of time defining our ideal customer, but here's a question we don't ask nearly enough:</p> <p >Who should NOT buy your product?</p> <p >If you're spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have a sales problem. You may have a qualification problem.</p> <p >In this episode, I'm sharing a recent encounter that made me realize how valuable it is to recognize our "no signals" -- the clues that someone simply isn't a good fit for...
377 Practical Ways to Get More Referrals From Your Farm Customers
<p >Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them.</p> <p >In this episode, we're talking about how to put an engine behind word-of-mouth.</p> <p >I'll share a whole bunch of practical ways farms can make referrals easier, more natural, and more likely to happen—without needing complicated software or some fancy loyalty program.</p> <p >More importantly, I'll show you how to think strategically about who you ask, when you ask, what you give cu...
376 What Should I Call This? How to Name Farm Products (So That They Sell)
<p >Could changing one word on a sign or product listing make a product sell better?</p> <p >Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other.</p> <p >Then one of our volunteers made an observation:</p> <p >"I wonder if it's the name."</p> <p >That comment made me think, "Oh I've got to do a podcast about this!"</p> <p >Because as farmers, we often name our products based on what we call th...
375 The Five Transformations Farmers Really Sell
<p >What if your customers aren't actually buying your vegetables?</p> <p >In this episode, Corinna shares a personal story from her son's Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming.</p> <p >If you've ever struggled to know what to say in your emails, on your website, or in your social media posts, this episode will help you uncover the deeper reason people choose to buy from your farm. Eventually all business owners realize that customers don't buy products... they buy the life those products help create.</p> <p >...
374 Behind the Launch: How Farmer's Bag Toledo Went From Idea to Sold Out
<p >How do you go from a random idea... to selling out a brand-new food access program in just a few days?</p> <p >In this episode, I'm pulling back the curtain on the complete behind-the-scenes story of launching The Farmer's Bag Toledo.</p> <p >You'll hear how one unexpected meeting planted the seed, how the right partnership changed everything, why we chose to beta test instead of trying to make it perfect, and all the practical work that happened behind the scenes -- from pricing and logistics to technology, funding, naming, messaging, and launch strategy.</p> <p >If you've...
373: The 7 Essential Offers Every Farm Business Needs
<p >Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that.</p> <p >Yet many farm businesses unknowingly expect one offer to do exactly that.</p> <p >In this episode, I introduce a simple framework that completely changed the way I think about marketing: The Offer Portfolio. Instead of relying on one offer to attract new customers, create first-time buyers, build loyalty, increase order value, and generate referrals, you'll discover the 7 essential offers every farm business should consider -- and the...
372 Dealing with Dread: The Hidden Marketing Obstacle That's Keeping Farmers Stuck
<p>Have you ever found yourself putting off the very marketing task that could help your farm grow?</p> <p>Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page.</p> <p>You know it needs to get done... but every time you think about it, you feel that heavy sense of dread.</p> <p>In this episode, I share a personal discovery that is challenging the the way I think about procrastination, marketing, and business growth. After catching myself avoiding two important projects this month, I realized something surprising:</p> <p>I wasn't...
