The Email Marketing Show
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at...
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Your Email List Isn’t the Problem. This Is.
<p>Most people believe their email list is the problem. </p><p>They see low open rates, few clicks, and weak sales, so they assume their list is full of the wrong people—freeloaders who signed up for a freebie but will never buy.</p><p>So they blame the audience.</p><p>But in most cases, the list isn’t broken. The real problem isn’t who is on your list. It’s how the emails are being sent. Change the approach, and the same list can become a powerful sales engine.</p><p>That’s where the CVP framework...
Why You Can’t Consistently Hit $30K/Month (Even With a Great Offer)
<p>What if the reason you cannot stay above $30K months has nothing to do with your offer?</p><p>Many business owners work hard to grow their income. They launch products, send emails, and see exciting bursts of sales. For a moment, everything feels like it is working. Revenue climbs close to $30,000 for the month, and it looks like the business is finally taking off.</p><p>Then the next month arrives, and the income drops again. It rises during the next launch, then falls once more. Your revenue starts to look like waves on the ocean—up and do...
This “Marketing Guru” Almost Bankrupted My Business
<p>I got on a sales call with one of the biggest marketing gurus in the world. I admired him. I had watched his launches. I had seen him make millions in a single day. I was a total fan.</p><p>Thirty minutes later, I almost sent him $8,000.</p><p>If I had said yes, my business would have collapsed. Within months, I would have been bankrupt.</p><p>The scariest part is that most people would have taken that deal without hesitation. It sounded smart. It sounded logical. It sounded like growth.</p><p>But it would have...
ChatGPT vs Gemini vs Claude: Which AI Builds the Best Landing Page?
<p>Three of the biggest AI platforms in the world. One simple prompt. One clear mission.</p><p>They were all asked to build the exact same newsletter sign-up landing page. No special treatment. No extra instructions. Just one clean brief and the same copy pasted into each tool.</p><p>The goal was simple: find out which AI can actually build something that looks good and converts.</p><p>What happened next was surprising.</p><h2>Useful Episode Resources</h2><h5>FREE list of the top 10 books to improve your email marketing</h5><p>If you want to write...
This ONE Psychological Trigger Gets Clients to Chase You
<p>What if you never had to chase a client again? What if instead of running after people, sending follow-ups, and trying to convince someone to buy, they came to you instead? What if you could sit back with a cup of tea while your clients knocked on your door, asking to work with you?</p><p>It sounds almost too good to be true. But it works.</p><p>This one psychological trigger helped bring in more than 9,000 paying clients. It even closed 75% of sales without asking for the sale. Yes, without asking.</p><p>Let me show you...
How to Scale Your Online Course So Fast It Feels ILLEGAL
<p>Most course creators believe scaling takes years. They think you have to move slowly, earn every step, and accept that real growth comes after a long grind.</p><p>That belief is what keeps them stuck.</p><p>Scaling is not about time. It is about speed. Specifically, how quickly you can turn a brand-new lead into a paying customer. The faster that happens, the faster everything grows.</p><p>If you are ready to stop crawling and start scaling with intention, keep reading because this will change how you approach growth forever.</p><h2>Useful Episode Resources</h2><...
How to Build an Email List From Scratch
<p>If you want to build a serious online business, you need an email list. </p><p>It is the one channel you truly own. Social media platforms can change their algorithms, limit your reach, or disappear entirely. When someone joins your email list, however, you have a direct and reliable way to communicate with them whenever you choose.</p><p>The challenge is that everyone starts at zero. No subscribers. No audience. Just an idea and a blank dashboard. The good news is that building an email list is not complicated when you understand the right steps. </p><p>...
If You're a Coach With a Small Following, This is For You!
<p>If you’re a coach staring at your follower count and thinking, “Once this grows, everything will finally work,” you’re not alone. It’s one of the most common beliefs in the coaching space. More followers must mean more sales. A bigger list must mean easier launches. A larger audience must mean more authority.</p><p>It sounds logical.</p><p>But what if that belief is quietly keeping you stuck?</p><p>In a recent conversation, mindset coach Brooke Summer Adams shared how she hit her first six figures in coaching sales before she even had 2,000 followers. No giant p...
Why Value-Packed Emails Don’t Sell (Email Marketing Psychology Explained)
<p>Let’s get straight to it. You’ve been told to pack your emails with value. You’ve worked hard to teach, explain, and share tips, thinking that more “value” would build more trust and bring in more sales.</p><p>But the truth is shocking: value-packed emails are often the reason you’re not making sales.</p><p>After helping over 9,000 paying clients, the pattern is clear. These types of emails overwhelm your audience, delay their decisions, and bury your offers. They’re long, hard to write, and easy to ignore.</p><p>So what’s going wrong? And what should...
The Laziest Way to Sell Online Courses In 2026
<p>What if doing less could make you more? More time, more freedom, and even more sales.</p><p>Right now, course creators are tired. They are working late, trying to show up on every platform, creating new programs nonstop. They think this is the only way to grow. But all it really brings is stress.</p><p>The truth is, you don’t need to do more. You need to do less—but do it better. That’s what I call the lazy way. And it’s worked for me. It brought in more than 9,000 paying clients and over $3 million...
