Content Inc. - The Podcast
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
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Creators: Time to Say No
<p >In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing.</p> <p >After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realized something uncomfortable. Most of what fills our calendars is self-chosen… even the stuff we complain about. And the longer we avoid questioning it, the more permanent it becomes.</p> <p >This episode will help you get honest about what no longer fits, and give yo...
Gratitude As Competitive Advantage
<p >In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now.</p> <p >Joe explains how a well-known research study divided people into three groups: one that listed things they were grateful for, one that listed their hassles, and one that listed neutral events. The gratitude group ended up healthier, more optimistic, more energetic, and made more progress toward their goals. The complainers did worse across the board.</p> <p >Gratitude, Joe argues...
The Misogi Quarter
<p >In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It's called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder.</p> What Joe Covers in This Episode 1. The MarketingProfs Moment <p >Joe reflects on his recent keynote in Boston — a talk unlike anything he's given before — and how th...
Two-Part Belief System for Entrepreneurs
<p >In this episode, Joe revisits an old article he wrote six years ago about Apple's Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed.</p> <p >Joe shares how belief powered Apple's turnaround in 1997 and how the same kind of belief shows up in the creators and entrepreneurs who persist through uncertainty. But he also explains why belief, on its own, can drift into ego and self-focus...
The Last Creator Moat Is Being Known
<p >In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing. Technology can now replicate content quality. Algorithms can generate reach. Even personal style and voice can be synthesized. The last remaining moat is being known personally by real people.</p> <p >Joe explains why the strongest creators of the next decade will not be the ones with the biggest follower counts, but...
Please Don't Do This in 2026
<p >In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It's not about doing more... it's about doing less but with intention.</p> <p >Joe calls this episode "The Creator Reset." It's about identifying what you don't want to do anymore — the habits, platforms, clients, or patterns that drain your energy or pull you off mission. Once you stop doing those things, you can finally see what truly lights you up and what you actually want to build.</p> <p >Then comes the challenge: choose one Misogi goal — a bold, 90-day comm...
3 Content Strategies Before the AI Window Closes
<p >In this episode, Joe explores what happens after the "three-year window" closes — when AI begins to produce nearly everything on demand. What does that mean for creators and entrepreneurs? Joe shares three essential moves to stay relevant and build lasting value in the coming Age of Abundance.</p> <h3 >Key Points:</h3> <p >1. Build a Small Tribe with Purpose<br /> Forget chasing scale. The next era belongs to creators who build small, mission-driven communities rooted in shared values and purpose. Machines can copy your voice, but not your meaning.</p> <p >2. Turn Your Process into the Product<br /> When co...
Three Non-Obvious Moves for Creators Right Now
<p >Joe Pulizzi goes deeper into his "three-year window" theory and shares three unconventional strategies creators can use to build real connection before AI changes how audiences find and consume content. These moves — collaboration, physical experiences, and shared memory — create the kind of trust algorithms can't replicate.</p> <p >Key Takeaways:</p> <p >Turn your audience into collaborators.<br /> Your audience doesn't just want to consume — they want to contribute. From small communities to co-created projects, inviting people into the process builds belonging and loyalty that AI can't imitate.</p> <p >Take a piece of your content offline.<br /> In a worl...
Hey Content Creators: Our Three-Year Window Is Here
<p >This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight.</p> <p >But this episode isn't just a warning. It's a call to action. Joe explains how independent creators can use this time to build deeper trust, stronger communities, and direct ownership of their audiences. Those who act now will have the most valuable currency in the coming...
The Rise of the Fakes (517)
<p >Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation.</p> <p >After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared.</p> <p >In this episode, Joe explores:</p> <p >Why audiences no longer care whether content is created by hu...
