Life in Digital
Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment
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Attention IRL: The Future of Brand Connection with Outernet’s Lisa Miles
<p>In this episode of Life in Digital, host Marnie Senior sits down with Lisa Miles, Director of Strategic Growth at Outernet London, to explore why real-world, immersive experiences are cutting through in today’s fragmented media landscape. Lisa shares her journey into experiential media, as well as what’s driving the growing complexity of how brands reach audiences today.</p><p>Together, they unpack why physical, sensory experiences remain so powerful in a screen dominated world, and how brands can strike the right balance between real world and digital touchpoints. Lisa also discusses the risks for brands that fail to i...
Analytical Edge: How Data is Shaping Retail with Oliver Spark
<p>In this episode of Life in Digital, host Ed Steer sits down with Oliver Spark, CEO of Sweet Analytics, to unpack why customer data is the cornerstone of modern retail growth, and how brands can use it to scale smarter and faster.</p><p>Oliver gives us an inside look at Sweet Analytics and what sets their platform apart in a crowded market. He dives into why customer data is the most critical asset for retailers today, how it directly fuels eCommerce success, and why understanding actual profitability is essential for long-term performance.</p><p>The discussion explores Sweet...
Beyond Beauty: Shira Feuer on Building a Resonating Brand
<p>In this episode of Life in Digital, host Niall Phelan sits down with Shira Feuer, Chief Marketing Officer at Beauty Pie, to unpack what it takes to build, scale, and sustain a direct-to-consumer brand that customers genuinely love.</p><p>Shira takes us through her impressive career journey, from shaping global brand strategy at Disney, Burberry, and Trinny London, to helping Beauty Pie redefine what a modern beauty brand can be. She shares how her experience with major global brands informs her approach to growing a challenger business, and how Beauty Pie’s unique membership model has resonated so st...
IP Intelligence: VPNs, Security & the Future of Digital Data with Charlie Johnson
<p>In this episode of Life in Digital, host Marnie Senior is joined by Charlie Johnson, VP International at Digital Envoy, to unpack the fascinating world of IP intelligence and explore how businesses are navigating the challenges of VPNs, proxies, and location data in an increasingly privacy-conscious world.</p><p>Charlie shares insights from her journey in the industry, including how the landscape has evolved, why IP intelligence matters more than ever, and what it takes to lead in such a fast-paced environment.</p><p>Together, they explore how geolocation data powers decision making across industries, from advertising and cybersecurity...
Curation Decoded: The Secret to Smarter Advertising with Fern Potter
<p>In this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future.</p><p>Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers.</p><p>Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the...
Powerful Personalisation: James Taylor on Building AI-Driven Experiences
<p>In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech.</p><p>James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers.</p><p>At the heart of the conversation is James’s pa...
Retail Reinvented: How Media and Commerce is Evolving with Skai's David Sequeira
<p>In this episode of Life in Digital, host James Everett sits down with David Sequeira (DSeq), EVP at Skai, to unpack his journey from media and advertising into the rapidly evolving world of digital commerce.</p><p> </p><p>They explore Skai’s transformation from its origins as Kenshoo to a cutting-edge platform harnessing AI to drive smarter, more scalable retail media strategies. David shares insights into Skai’s newest AI offering—a breakthrough innovation that’s revolutionising how brands plan, optimise, and activate campaigns across the digital shelf.</p><p> </p><p>The conversation also touches on the shifting r...
Creative Control: Media Strategy, AI & ROI with Luke Bristow
<p>In this episode of Life in Digital, host Ed Steer sits down with special guest Luke Bristow, CEO at MNC, to unpack the evolving world of media, advertising, and creative production.</p><p>Together, they explore Luke’s career journey across in-house and agency roles, the pros and cons of outsourcing creative, and how brands can maximise ROI through smarter media planning. The conversation also dives into the impact of AI on content production, the value of transparent rate cards, and the shift towards full-funnel, agnostic media buying strategies.</p><p>Whether you're a marketer, media buyer, or brand le...
Smarter Screens: Innovation in CTV and Retail Media with Joe Evea
<p>In this episode of Life in Digital, host Ed Steer sits down with special guest Joe Evea, SVP Advertising & Retail Media at Titan OS, to explore the evolving landscape of CTV and retail media.</p><p><br></p><p>Together, they dive into the rise of FAST (Free Ad-Supported Streaming TV) channels, the growing opportunities for advertisers within CTV, and how to reduce wastage and maximise inventory across digital TV platforms. Joe also shares his perspective on how Titan OS is reshaping Retail Media to create more efficient, data-driven ecosystems for both consumers and brands.</p><p><br></p><...
Powerful Play: The Future of In-Game Advertising with Natalia Vasilyeva
<p>In this episode of Life in Digital, host Ed Steer sits down with special guest Natalia Vasilyeva, EVP of Marketing at Anzu.io, to explore how gaming has rapidly evolved into a powerful social and advertising channel.</p><p><br></p><p>Together, they discuss the rise of intrinsic in-game advertising, how Anzu.io is bridging the gap between Out-of-Home (OOH) and digital media, and why gaming is becoming part of the modern media mix. Natalia also shares her perspective on the importance of viewability, attention measurement, and brand uplift in proving the real impact of in-game campaigns.</p><...
