Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe is the go-to podcast for creators and entrepreneurs who want no-BS Instagram and social media strategy. Hosted by social media expert and entrepreneur Brock Johnson, this top-ranked show breaks down what actually works to grow your audience, increase sales, and build a profitable online business. From content that converts to email list growth, digital product strategy, and creating new income streams on a limited budget, Brock gives you weekly step-by-step training to grow in less time. If you’re ready to boost your influence and your income, start building your tribe! For ad inquiries, please reach out to...
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Honest Advice for Business Owners on Instagram | Watch This if You Want to Start in 2026 - 900
<p>In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business.</p> <p>He also gets into the practical si...
Make Viral Instagram Reels Using Claude (Step By Step) - 899
<p>In today's episode, Brock Johnson walks through a step-by-step system for creating Instagram Reels using Claude — from ideation all the way through editing and scheduling. The workflow is built around two tools working together: Claude Cowork for research and editing tasks, and browser-based Claude for scripting. By the end, the goal is a repeatable content production system, not just a one-time process.</p> <p>Brock covers each phase of the workflow in detail: using Claude Cowork to monitor a saved Instagram folder and pipe links into a Poppy AI board for ideation, scripting with Claude, filming, editing with Claude Co...
10 NEW Instagram Algorithm Updates: Changes For June 2026 - 898
<p>In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now.</p> <p>Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your re...
Instagram Reels Tutorial 2026: How I Actually Edit My Posts - 897
<p>In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project. </p> <p>Brock also covers why most editing bottlenecks actually start at the filming stage, and share the specific filming habits he has built that make editing significantly faster — including how he scripts, pace his takes, and use visual markers to stay organized in the timeline. </p> <p>From there, Brock breaks down my full editing stack: CapCut for desktop edits, Gling for long-form clip editing, the Edit...
8 Secret Hacks to GO VIRAL on Instagram - 896
<p>In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whether you're looking to grow your audience, increase engagement, or get more eyes on your content, these tools and features are worth adding to your strategy. Brock walks through each one and explains how to use them effectively to improve your results on the platform.</p> <p>Watch On YouTube 👉https://www.youtube.com/@Buil...
The Death of Valuable Content - 895
<p>In this episode, Brock Johnson breaks down what he believes is the “death of valuable content” on social media — and why educational content alone is no longer enough to grow in 2026. Brock explains how the internet has shifted from valuing information to valuing attention, retention, and delivery. He also explains why many creators struggle because their content is still being delivered in boring or outdated formats, even if the information itself is useful. Then Brock breaks down the framework he uses to make educational content more engaging: the 6 A’s.</p> <p>This episode is focused on helping creators evolve t...
What is "Instagram Plus"? 7 NEW Instagram Features - 894
<p>In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users.</p> <p>Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also e...
The Biggest Dangers of Using AI For Your Personal Brand - 893
<p>In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation.</p> <p>They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to what Brock calls the coming “trust recession” on social media.</p> <p>From there, she breaks down how AI is c...
Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram - 892
<p>In this episode, Brock Johnson breaks down one of the fastest ways to grow your Instagram in 2026: starting a daily challenge. He explains why this format works so well for both consistency and virality, and how it creates built-in momentum that keeps people coming back to your content.</p> <p>Brock walks through multiple daily challenge templates you can use, including “Day X of doing Y until Z,” “Day X of doing something for every follower,” and ongoing challenges tied directly to audience growth or engagement. I also share real examples of creators who have used these formats to grow qui...
The Truth About How To Get 100K Subscribers On YouTube - 891
<p>In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content.</p> <p>Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a ph...
